PROTO THEMA APP
A key component of Proto Thema's digital strategy.
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A key component of Proto Thema's digital strategy.
MOBILE
Following the highly successful launch of Proto Thema’s redesigned news portal, the redesign of the Proto Thema mobile application is the latest chapter of the company’s digital strategy, as outlined within its partnership with ATCOM. The upgraded app matches the quality of Proto Thema’s rich publishing content, while bringing the functionality of the website at users’ fingertips in the form of a more personalised and effective digital channel.
In order to meet the growing shift towards mobile news consumption, the modernisation of the Proto Thema app was of paramount importance. Nowadays, reporters are concerned not only about the content itself, but also about how they can render it user-friendly and accessible by all readers; how to be there for their reading audience. The new app responds efficiently to the publishers’ need to showcase their work in an effective and immediate way, by providing a channel of direct communication with readers.
Consistent with protothema.gr, the application adopts a clean and minimal design with wide images, videos and graphics that optimise readability and invite users to effortlessly navigate through the app’s extensive range of content. The organisation of the homepage into sections provides immediate access to the material readers need the most and highlights the full depth of Proto Thema’s reporting. User experience becomes mobile-specific, more engaging and meaningful, while being unified across multiple digital channels. Furthermore, users can save their favourite material and locate it in their personal Favourites view, while having the opportunity to opt in to receive personalised Push Notifications concerning their preferences.
Featuring optimal performance, greater stability and compatibility, the new Proto Thema app is here to change the way you consume your daily news.
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