PIRAEUS BANK GROUP CULTURAL FOUNDATION (PIOP)
Transforming one of the most important Cultural Foundations
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Transforming one of the most important Cultural Foundations
SEE IT LIVEBANKING
The Piraeus Bank Group Cultural Foundation (PIOP) partnered with ATCOM for the modernisation of its online presence. Aiming to enhance the PIOP digital identity and enhance the experience of PIOP’s customers and users, while streamlining content management processes, we redesigned the existing websites of the Foundation and implemented them on the latest ATCOM technologies.
Our approach focused on achieving specific business objectives, including increasing the foundation's visibility, boosting museum and event attendance, enhancing revenue streams through online ticketing and e-shop sales, reducing site management costs, and ensuring business continuity in unforeseen circumstances. The core initiative of our work involved the integration of the Foundation’s two existing websites into one unified digital platform, providing a centralised online presence for all PIOP activities and offerings; a strategic move aimed at establishing a common reference point and ensuring consistency across the Foundation's diverse endeavours, spanning museums, historical archives, libraries, research projects, publications, and educational programs.
By leveraging our expertise, we created for PIOP a multifaceted and seamlessly integrated digital solution, that serves a triple purpose: it is a corporate site, an e-shop for museum souvenirs and book editions, and an online ticketing system for museum admissions. Following our thorough UX & Design Strategy to render the site user-friendly, easy to navigate, and engaging, we needed to address the needs and requirements in terms of technology and implementation. We employed A-commerce, our multi-awarded Unified Commerce Platform that provides a solid e-commerce infrastructure and presents a full suite of out-of-the-box features that transform the experience of the site’s users. At the same time, we ensured that the management of content is effortless and effective, while the site’s speed and performance are optimal at all times.
