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Reinventing

Reinventing

FASHION RETAIL

FASHION RETAIL

THE CHALLENGE

THE CHALLENGE

Digital technologies have the potential to radically change every business and industry - physical stores included.

The typical environment of a traditional fashion retail store usually consists of windows, shelves, racks, mirrors, multiple floors in some cases, and a crew of helpful sales representatives. Nowadays, the grand majority of retailers choose to set up online stores, operating in parallel with the physical ones.

However, although it might seem that retail physical stores are excluded from the digital technologies “field of transformation”, they definitely are not. In fact, these technologies are becoming equally important on the brick-and-mortar stores.

So, how can we bring digital innovation on the shop floor?

THE STRATEGY

THE STRATEGY

Internet-enabled electronic devices have become an indispensable tool in everyday life, forming an interconnected system which can receive and process data, as well as respond accordingly. Our goal was, putting to use the Internet of Things, to create a different suggestion of an everyday retail store spot. The interactive hanger was the tool we decided to use to produce an exciting, innovative installation that facilitates shoppers and retailers.

INTERNET OF
THINGS
PHYSICAL
STORES

The IoT-enabled Interactive Hangers are equipped with highly specific sensors and operate on the principle of triggering pre-programmed visual representations of various information, to be displayed on a nearby surface.

THE CONCEPT

THE CONCEPT

Transforming fashion retail: Interactive Fashion Hanger

The concept was to improve in-store customer experiences in a fresh, innovative and easy to grasp manner. So we picked the clothes hanger and transformed it into a weight-sensitive digital hanger. We then connected it to an interactive mirror monitor and a computer, ensuring continuous intercommunication is established among all network devices.

When customers pick up the hanger, the sensor detects the change of weight and activates the hanger-mirror system. The mirror monitor is then triggered to project useful information about the product on display, such as available sizes, colours and photos, pricing and offers, as well as other related products.

Customers can get on-the-spot all the information they need about the product they’re interested in, while enjoying an engaging, interesting and effective shopping experience.

MAKING OF

MAKING OF

TECHNOLOGY

TECHNOLOGY
ARDUINO
NODE.JS
MICROSOFT AZURE CLOUD SERVICE

THE OUTCOME

THE OUTCOME

The Interactive Fashion Hanger was one of the highlights of the ATCOM Next | Beyond Digital installations, attracting hundreds of guests, who came back again and again to experiment and "play" with it.

As a component of a broader Omnichannel ecosystem, our Interactive Fashion Hanger improves customer experience in a meaningful, fun and direct way, while assisting operations and promoting engagement, conversions and customer loyalty.

Combined with other digital technologies, in strategic context, our Interactive Fashion Hanger offers retailers a tremendous advantage. Adding to the equation a loyalty mobile application, we achieve new levels of personalisation in customer experience.

The incorporation of a digital basket into the app will smoothen the entire shopping procedure, allowing customers to instantly buy products "on-tap". At the same time, the integration with the store's online shop will enable the synchronisation of personal customer accounts. With unified behavioural patterns, consumer profiles and activities across channels, customer service becomes more personalised, targeted and successful.

The retailer gathers real-time instore analytics and insights about store traffic and product popularity, monitors customer preferences and create instore “heat maps”.

These data are of tremendous importance, especially in terms of evaluating the hero products of a brand and fine-tuning future campaigns, product placements and overall activity. Finally, the expansion of the interconnected devices network can interfere with other parts of the store, triggering changes in the shop’s music or the lighting of the floor, to name a few.

The Interactive Fashion Hanger is an essential tool to every fashion retailer and a significant component of the Fashion Retail Digital Business Transformation.

TAKE A STEP TOWARDS

TAKE A STEP TOWARDS

the future of retail fashion

the future of retail fashion
TRANSFORM YOUR BUSINESS

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