The ‘e-Commerce: The Way Forward’ forum attracted more than 120 participants (mostly executives of the largest companies in the field of e-business) and focused on the new trends and best practices of e-commerce at international level.

During the event, speakers from both ATCOM and PayPal shared their expertise on usability, performance marketing and ROI, providing deep e-business insight for further possibilities and high performance e-commerce solutions. Among the event highlights were the presentation of successful case studies of companies that have already incorporate PayPal into their e-shops and especially the in-depth discussion of Media Markt’s (Media Saturn Hellas) experience with PayPal.

The ‘e-Commerce: The Way Forward’ Forum was a great opportunity for brainstorming, sharing ideas and networking, as well as analysis and discussion, between speakers and merchants, on the maintenance and development of e-shops in order to increase sales and hence accelerate the growth of e-commerce in Greece.