In his speech, Mr. Kataropoulos presented the opportunities arising from Machine Learning and Artificial Intelligence in e-Commerce, pinpointing tangible applications through real scenarios, which are feasible today.

Referring, firstly, to applications on the personalisation and product recommendation level, he then focused on the use of AI to ensure the efficiency and profitability of the e-shop. Within this context, he indicated mechanisms that enable the detection of anomalies throughout the e-store’s operations (anomaly detection), as well as the optimisation of its pricing strategy (price optimisation). Finally, he concluded his address by highlighting ways in which retailers could integrate such technologies in their overall mindset, to reap the significant emerging benefits.