This time, the “little furry do-gooder” will raise money to help poor children around Greece.

The new site provides all the details concerning this year’s campaign, as well as information about the work ArGOODaki has done in the previous years.

Visitors can see the entire 2011 ArGOODaki collection and the full array of ArGOODaki meals, so as to make their pick before stepping in a Goody’s restaurant. Last, but not least, they can watch the new TV spot, featuring Greece’s pop hero, Sakis Rouvas.

Launched in 2001 by Goody’s, ArGOODaki is one of the most popular and worthwhile charity campaigns in Greece. It is aimed at helping children in need and, in the last 9 years, it has raised an astonishing € 3.400.000 and has accomplished 10 charity programs in partnership with selected organisations.

This year, ArGOODaki is joining forces with three major food manufacturers: Barba Stathis, Vivartia and Chryssi Zymi to provide food for 1000 children, for a whole year.